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Union des Grands Crus de Bordeaux 2019 Vintage Tasting
client
Union des Grands Crus de Bordeaux
campaign
Union des Grands Crus de Bordeaux 2019 Vintage Tasting
objective
Present the sought-after 2019 vintage to key UK trade & press.
top results
130 Bordeaux Grands Crus Classés presented to 500 trade & 250 consumer visitors; vintage reviews by leading critics.

A ‘live’ tasting of Bordeaux Grands Crus Classés at Lindley Hall

The UK trade and press gathered at Lindley Hall in London on 10 November 2021 for the Union des Grands Crus de Bordeaux 2019 Vintage tasting. 130 wines from Bordeaux’s key appellations were available to taste.

‘500 trade visitors and members of the press tasted through 130 Grands Crus Classés from Bordeaux’s key appellations. 250 consumers also had the opportunity to come and appraise those wonderful wines from the 2019 vintage thanks to a collaboration with Berry Brothers & Rudd and the hosting of an evening tasting aimed at Bordeaux connoisseurs and collectors.’

A physical tasting event prioritising visitors’ comfort

Additional measures were put in place in order to host this tasting safely and comfortably. Otaria has developed a strong Covid-19 mitigation policy and a detailed code of practice for tasting events. Capacity was reduced and visitors were invited to book a tasting session when registering. Vaccination status was checked on site for all staff and visitors.

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