When tasked over ten years ago to create and orchestrate a program of features for a new on-trade show, Imbibe Live, our aim was simple: drive footfall and provide top educational content.
‘Imbibe Live now attracts around 10,000 visitors and each year around 3,000 on-trade professionals attended at least one of our masterclasses, talks or tastings over the two days of the show. Our yearly features programme remains unequalled and was described as ‘the best programme of features at a European trade show’.
We developed features for the first Imbibe Live and delivered the show’s programme of features for 10 consecutive years, working alongside editorial teams, speakers and presenters. We managed scheduling, production, as well as logistics and staffing .