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Wines of Roussillon UK Promotional Campaign (April-November 2021)
Comité Interprofessionnel des Vins du Roussillon (CIVR)
Wines of Roussillon UK Promotional Campaign (April-November 2021)
Reintroducing the region of Roussillon to the UK Press and Trade.
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197.3m readers reached; 72 articles written on the region and its wines.

Creating a Media Buzz

Otaria launched a 6-month media campaign to boost Roussillon’s profile in the UK. This ran alongside a series of tasting and educational activities inviting the trade and press to delve deeper into the region’s unique culture, terroirs and styles. Articles were featured in all leading specialist and trade titles.

“Red and proudly independent… Roussillon’s old vineyards hold the key to the future.”, July 2021
“As the home of France’s fortified sweet wines, with a dazzling array of soils and microclimates… Roussillon deserves to be recognised.” Harpers, July 2021
“Roussillon’s spirited new wave of vignerons: ancient vines, unimpeachable terroir, organic viticulture and the maverick spirit of Catalan culture.” Wine Anorak, December 2021
“France’s sunniest region has every reason to feel confident about its credentials as a source of wines that can really fly in the independent trade.” The Wine Merchant, November 2011
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