A 3-year trade campaign helped establish the wines of Jura in the UK and drive listings for the appellation’s key styles in retail and in the on-trade.
‘From traditional Crémants du Jura offering spectacular value, to top quality Chardonnays, captivating Savagnins and the highly idiosyncratic Vins Jaunes, the wines of Jura intrigue and delight in equal measure. Its sweet Vins de Paille, fortified MacVins, and versatile red wines made from Poulsard, Trousseau and Pinot Noir are well worth the discovery’
Cross-promotions with local food suppliers and regional bodies helped bring the region to life through a series of food & wine tastings.
