Artesano de Argento UK launch
client
Artesano de Argento
campaign
Artesano de Argento UK launch
objective
Support first supermarket listing for Artesano de Argento.
top results
25 million media reach; 2nd listing with major UK supermarket.

Artesano de Argento: introducing UK consumers to an exciting  new range of Organic Fairtrade wines from Argentina.

A media relations campaign supported the launch of the new Artesano de Argento label in the UK, focused on sharing Bodega Argento’s organic winemaking philosophy and sustainability ethos.

‘Organic viticulture is better for us, better for the environment and the natural world. The resulting wines taste a great deal better too’ Juan Pablo Murgia – Chief Winemaker for Artesano de Argento.’

Get Set Grow: plant your own Organic Argentinian Garden.

Special planting kits, complete with Artesano’s Organic Fairtrade Malbec Cabernet Franc and  seeds from some of the flowers and plants used in Bodega Argento’s organic vineyards, were created to support our campaign and highlight key benefits of organic viticulture.

   

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