We developed a virtual consumer event for Bodega Argento’s organic Malbecs to be tasted alongside prime cuts of grass-fed, organic beef, by food and wine lovers at home. We teamed up with Three Wine Men who promoted and hosted the live event.
‘ Britain’s best beef, cooked on an Aga. Argentina’s finest, barbequed in a vineyard. And all washed down with sumptuous organic Fairtrade Malbecs from Bodega Argento. Oz Clarke in conversation with Juan Pablo Murgia, live from Argentina, and Eversfield Organic founder Mark Bury'
A relaxed tasting format enabled us to engage with consumers about wider concepts such as organic production, sustainability, social responsibility and environmental concerns.