The Great Steak Night In
client
Artesano de Argento
campaign
The Great Steak Night In
objective
Promote Artesano de Argento’s organic wines directly to consumers.
top results
Engaging virtual event with Three Wine Men ; successful cross-promotion with Eversfield Organic.

 The Great Steak Night with Bodega Argento and Eversfield Organic

We developed a virtual consumer event for Bodega Argento’s organic Malbecs to be tasted alongside prime cuts of grass-fed, organic beef, by food and wine lovers at home. We teamed up with Three Wine Men who promoted and hosted the live event.  

‘ Britain’s best beef, cooked on an Aga. Argentina’s finest, barbequed in a vineyard. And all washed down with sumptuous organic Fairtrade Malbecs from Bodega Argento. Oz Clarke in conversation with Juan Pablo Murgia, live from Argentina, and Eversfield Organic founder Mark Bury'

Talking about Organic, Fairtrade and Sustainability

A relaxed tasting format enabled us to engage with consumers about wider concepts such as organic production, sustainability, social responsibility and environmental concerns.

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